Lycos released a report in the third week of December citing that poker was the most searched for topic on its site in 2006, bumping out MySpace and Paris Hilton.
"It's the No. 1 search and it's been on the rise since 2004," said Lycos representative, Kathy O'Reilly.
"Poker has established a remarkable presence online since the start of the craze and the world poker tour (in 2003)."
Back in 2004, Poker placed tenth in the race for the most popular topics in the search engine. By 2005, it had climbed up to the fourth spot, and now, Poker is in first place.
"The results aren't editorially driven," O'Reilly said. "The users have total say in how and where we rank each topic. You cannot pay or campaign to be on the list."
"The Internet is a good indication of the popularity - more so than television," O'Reilly said. "When people look for information and they aren't finding what they need in a book, magazine or TV show, they know for certain that they can find it online."
Evidently, Poker products are also enjoying the popularity of the game as the merchandise reached the Top 10 list in the toy department.
"Books, Poker tables and chip sets are big interest topics," O'Reilly said.
January 09, 2007