Playtech Solidifies Poker Position in Italian Gaming Market

On December 22nd, 2008, Playtech, a worldwide developer and licensor of gambling software for the internet, mobile and land-based gambling industry is happy to announce the launch of their play for real cash poker network in the growing Italian market after a time in which it provided poker gaming software for "play for fun" gaming mode.

Following the licensing agreement finalized earlier in the 2nd half of 2008, with well-known operators like Snai s.r.l., Gala Coral's Eurobet ItaliaSpA, Sisal SpA and Cogetech Spa, all gaming operators are now featuring play for real cash gaming products on the Italian poker network of Playtech. Having expanded its presence in the fully regulated Italian poker market, Playtech and their licensees are committed to fulfilling all the Italian regulatory standards. Playtech wants to make sure that their customers enjoy the fully regulated poker solution.

The Italian poker network of Playtech has been made to appeal to the gaming senses of Italian gamers, who are looking for a stable P2P community and high player liquidity. The product uses Playtech's well-known back office system with customization for the Italian market and has been integrated with the licensees' systems to ensure a seamless gambling experience for the player. The Chief Executive Officer of Playtech, Mor Weizer, said that they are very happy with the debut of the Italian poker network.

Playtech remains committed to improving its worldwide reach in regulated market and collaborating with local regulators to launch a fully compliant product on the market. Weizer said that their recent debut with Italian operators like Snais.r.l. and others only solidify their position on the market.

February 01, 2009
Michael Orwell