I-Play Signs Daniel Negreanu as New Endorser and Consultant for New Mobile Poker

On April 23, 2007, I-Play publicly announced that they have signed Daniel Negreanu as the spokesperson for their current and future poker products.

The mobile company will be utilizing Negreanu's experience to enhance their mobile offerings, like introducing a new poker game and different video tips that will explain to brand new players from the basic tips of poker to more advanced poker techniques, like tournament ones and how to recognize poker tells and bluffs made by your opponents in the game.

The video game help is set to be released with the upcoming poker game as the game's artificial intelligences (AI) is being tested against Daniel Negreanu and remodeled based on his observations, creating one of the most advanced AI in a poker game.

Negreanu commented that poker is a kind of game that everyone should be able to enjoy wherever they are, so launching the poker game on mobile phones is a good move. He is hoping that poker players everywhere will be able to share his passion for the game with this new poker offering.

Leighton Webb, the SVP of Content Strategy and Licensing, commented that they are happy to be working with Daniel Negreanu. The mobile video poker application by I-play will be a good offering to their customers because this is a new breakthrough in the industry, especially for fans of Texas Hold'em poker.

May 03, 2007
John Tucker