On March 30, 2007, the ongoing debate on whether poker can be classified as a sport or not was settled. Now, players can satisfy their thirst with a newly launched sports beverage that is specially designed for poker professionals.
Phil Hellmuth also announced that he is the new endorser for the poker sports beverage, named the Pro Player Endurance Drink. The beverage is designed to help poker players stay mentally and physically alert during an entire round, be it in a land based casino tournament or in an online poker tournament.
Darin Ezra, CEO of Power Brands, said that they are happy to be the first in the beverage drinking industry for poker players and are proud to have Phil Hellmuth as the endorser of their product. Hellmuth, one of the finest and most famous poker players in the business today, is happy to lend his time and name to a product which is designed to help poker players perform better.
Hellmuth said that he is happy about the creation of this new product because it will help players feel refreshed and recharged during an intense poker game. The formula for the Pro Player Endurance drink was mainly developed to help poker players maintain their mental capacity during a long and exhausting game.
April 15, 2007