Online Poker Industry Leaders CryptoLogic and William Hill Renew Their Contract

On December 22nd, CryptoLogic Inc., one of the industry leaders in software development for the online gaming industry, announced that it has finalized a contract with William Hill, one of the premier names in the European gambling industry.

Under the new contract, the 2 companies will be dealing with each other for 3 more years, with financial terms that are more or less similar to their last contract. The 2 companies have also collaborated for the release of a new game of poker in Spanish.

"We are very excited about the prospect of continuing our partnership with William Hill - an icon in the UK betting market and one of CryptoLogic's most important relationships," said Lewis Rose, President and CEO of CryptoLogic.

"While much of the online gaming world has only recently started paying attention to the UK and continental Europe, we have been focusing our attention on these markets for the past 5 years. Our relationship with William Hill exemplifies our strength in the region and the success of our strategy," Rose added.

As Peter Nolan, William Hill's Group Director stated, "Based on our seven-year history with CryptoLogic and the exciting initiatives already underway, like Spanish Poker, I am confident that our business will grow significantly."

In addition, Nolan said that "CryptoLogic powers one of the largest poker networks in the world, with particularly strong liquidity in European markets. Their award-winning Internet casino software-both download and non-download versions-creates an engaging entertainment experience that draws new players to our sites and keeps current players coming back".

January 24, 2007
William Atkins