Lightning Poker Partners with Shuffle Master

One of the leaders in the casino industry, Shuffle Master, has reached an agreement with Lightning Poker. Under the deal, Shuffle Master will be distributing Lightning Poker's e-tables.

Lightning Poker's e-table is a hybrid of live and online poker play. Players get to face-off in person, while looking at their cards and chips on a video screen. The need for a dealer is eliminated in the game as players make their hands and bets electronically.

Shuffle Master has given Lightning Poker the opportunity to promote their products globally through this partnership.

"We couldn't have found a better partner than Shuffle Master," stated Lightning Poker CEO, Brian Haveson. "The service excellence and distribution channels that Shuffle Master brings Lightning Poker, provide us with worldwide product support capabilities and sales contacts that will elevate our business to the next level."

At the moment, Lightning Poker is planning to install their e-poker gaming systems in at least 2 casinos in California, and 2 more casinos in Canada by the spring of 2007, according to President Ron Skotarczak. The company's first machine was installed at the Turning Stone Casino in Verona, New York.

"We are pleased to offer the Lightning Poker electronic poker table as one of our electronic content delivery systems," said Paul C. Meyer, Shuffle Master President and Chief Operating Officer.

Meyer further stated that, "The consistent popularity of poker makes automated poker tables a natural technological progression. We are confident that the Lightning Poker platform, especially when offering our proprietary content, will be an important enhancement to casinos worldwide."

February 22, 2007
Brian Nelson